Liz leads brand strategy and activation at Health Unlimited. She specialises in brand building, customer and
patient journey planning, and developing strategy for global communication campaigns.
Liz has 14 years’ experience as a brand planning director in top agencies in the UK, USA and Germany. She is well
versed in the intricacies of managing research, campaign and tool-kit development, roll-out and measurement at the
global, regional and local level for both consumer and pharma campaigns. Her campaigns have won numerous awards for
both creativity and effectiveness.
Liz has consulted across a full spectrum of therapeutic areas including dermatology, diabetes, macular
degeneration, osteoporosis, oncology and aesthetics.