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London

Strategy Director-Brand Promotion

Health Unlimited

The Strategy Director will lead brand, messaging, segmentation, activation and personalisation strategy for our clients.

He or she will be responsible for turning insights into actionable strategies and creative recommendations, across online and offline channels, with a particular focus on digital. The single most important aspect of the Director‘s job will be her/his ability to articulate these insights into written compelling and persuasive presentations.

Another important aspect of this role will be helping teams across the entire strategic continuum – the more traditional brand strategy elements (positioning statement, KM development, SMP and creative brief writing) but also activation strategy (including channel and touchpoint proposals, metrics and bench-marking, the use of data to drive decision making) and personalisation strategies (technical platform knowledge, micro-segmentation and content development) – ultimately helping teams understand how the strategic orchestration of channels and connections can enhance what they’re producing.

Skills/qualifications:

  • You are able to develop strategies for multiple channels, with a practical understanding of the technologies, tactics and data leveraged to achieve these strategies. You’re a critical thinker, and able to distil a lot of information into cohesive strategies and recommendations.
  • You have experience with customer experience planning, customer journey mapping and segmentation.
  • You do your best work in a collaborative setting. You can work in lock-step across agencies, internal teams and partners, encouraging team efforts and balancing multiple needs and expectations.
  • Solid grounding in research and behavioural analysis including both primary/secondary and qualitative/quantitative research methodologies.
  • Must be a polished, persuasive, and strategic communicator – both written and verbal/presentation.
  • You have a minimum of 10 years’ work experience in digital agencies, digital strategic consulting or marketing, communications or brand strategy.
  • You have a solid history of growth in a company with a variety of clients.
  • Global experience a must
  • Healthcare experience advantageous
  • Bachelors or Masters required

Responsibilities: 

  • Acts as strategic lead to develop holistic strategies that can be applied across multiple business lines and channels.
  • Craft strategic platforms, strategic briefs, value propositions and messaging for
    various initiatives
  • Develop focused and inspiring creative briefs
  • Guide creative from concept to execution, ensuring the work is always on strategy and aligned with best practices and industry learnings.
  • Writes situational analyses, POVs and other business analyses reports that lay the foundation for marketing, media, website, and application development projects.
  • Interfaces with lead account and creative teams at the agency to deliver smart, differentiated, and strategically grounded ideas to the client.
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New York

Vice President, PR

Health Unlimited

The Vice President is responsible for day-to-day account management at Health Unlimited. The VP will be responsible to help meet business and profit goals/objectives through client success, people management, and new and organic business growth. Our experience and delivery have earned us highly rated client relationships, industry awards and a reputation for quality and value. We seek someone who shares our commitment, is a collaborator and can be an active contributor to the continued evolution and growth of our global health consultancy and communications agency.

PRIMARY RESPONSIBILITIES 

  • Develop and direct strategy and creative for at least $1 million of business (fee income)
  • Provide client counsel on an ad hoc basis
  • Develop plans and budgets from research and creative ideas to writing programs
  • Manage relationship building on behalf of and in service for clients: with third-party groups, thought leaders, etc.
  • Identify and develop opportunities for growth of existing accounts
  • Oversee account team in day-to-day activities
  • Monitor staff development and identifying needs and opportunities for training
  • Make a significant contribution to growing agency’s business, through agency marketing and new business. 

QUALIFICATIONS & EXPERIENCE

  • 7+ years of public relations agency or combination of agency plus in-house pharmaceutical/corporate or non-profit healthcare communications experience;
  • Experience with strategic traditional and social media campaigns;
  • Financial management experience with budgets $500,000+;
  • Skilled at juggling multiple projects on deadline, with guidance from senior team members.
  • Experience with media relations, scientific data announcements, product launches, scientific meetings as well as familiarity with the FDA.
  • Fast learner and motivated for success and growth of self, team and accounts;
  • Possess an ability to manage and direct individual activity, plus support junior staff, seek guidance from senior managers and keep everyone informed.

TEAM STRUCTURE

This NYC-based role reports into the US Practice Leader, Public Relations and Marketing Communications.

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New York

Director, PR

Health Unlimited

The Director, PR is responsible for managing day-to-day activities for high-profile, fast-paced pharmaceutical accounts that encompass a broad spectrum of PR activities, including patient/caregiver un-branded awareness initiatives, issues management and product support.  Previous experience in neurological and autoimmune conditions, opioid abuse, infectious diseases, social media and/or digital assets (e.g., video and infographics) is a plus.

About Health Unlimited

For more than 25 years, Health Unlimited has been driving results for companies solving the world’s most complex and challenging health issues. We provide the full range of public relations and public affairs services to health care, pharmaceutical and biotechnology enterprises in the non-profit, government, academic and industrial sectors throughout the world.

Consistently ranked among the top independent health care agencies in the U.S., Health Unlimited brings together 50+ health care communications professionals in New York’s historic Flatiron District who are focused exclusively in health and science across many therapeutic areas and health industries.  All clients, regardless of size, are provided direct involvement of a long-tenured senior team.  Health Unlimited has a culture of honesty, hard work, collegiality and respect.

Primary Responsibilities

  • Contribute strategic/creative ideas for tactics to meet client challenges.
  • Project management of agency account activities from project planning to tactical execution, details and account administration.
  • Develop a range of audience-appropriate, clear and concise written materials, including distilling scientific content into patient-friendly language.
  • Direct junior staff and vendor relationships in execution of account projects
  • Play active role in client and team meetings; help determine and manager work flow, assignments and deadlines
  • Provide quality control, maintain budgets, manage invoices and activity reports

Ideal Candidate

  • 5+ years of public relations agency or combination of agency plus in-house pharmaceutical/corporate or non-profit healthcare communications experience.
  • Ideal candidates will have experience with strategic traditional and social media campaigns; financial management experience with budgets $500,000+; skilled at juggling multiple projects on deadline, with guidance from senior team members. Candidates will have experience with media relations, scientific data announcements, product launches, scientific meetings as well as familiarity with the FDA.
  • Must be a fast learner and motivated for success and growth of self, team and accounts; possess an ability to manage and direct individual activity, plus support junior staff, seek guidance from senior managers and keep everyone informed.
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New York

Assistant Account Executive, PR

Health Unlimited

The Assistant Account Executive is responsible for implementing day-to-day activities for a high-profile, fast-paced pharmaceutical account that encompasses a broad spectrum of PR activities, including third-party collaborations, un-branded awareness initiatives and branded product support.  Previous experience in health care is a plus.

About Health Unlimited

For more than 25 years, Health Unlimited has been driving results for companies solving the world’s most complex and challenging health issues. We provide the full range of public relations and public affairs services to health care, pharmaceutical and biotechnology enterprises in the non-profit, government, academic and industrial sectors throughout the world.

Consistently ranked among the top independent health care agencies in the U.S., Health Unlimited brings together 50+ health care communications professionals in New York’s historic Flatiron District who are focused exclusively in health and science across many therapeutic areas and health industries.  All clients, regardless of size, are provided direct involvement of a long-tenured senior team.  Health Unlimited has a culture of honesty, hard work, collegiality and respect.

Primary Responsibilities

  • Serve as core team member for program implementation, self-direct own responsibilities, seek guidance from senior managers and keep everyone informed, play active role in team dynamics.
  • Manage small scale projects from start to finish, including basic research assignments and various program activities.
  • Develop initial drafts of a range of audience-appropriate written materials.
  • Maintain team reporting mechanisms including results reporting, budget tracking, etc.

Ideal Candidate

  • 6 months to 1 year of internship, public relations agency or combination of agency plus in-house pharmaceutical/corporate or non-profit health care communications experience.
  • Highly organized, good oral and written communications skills.
  • Familiarity with basic PR writing forms, social media and media monitoring tools.
  • An ability to design and conduct research projects.
  • Knowledge of key areas of media, ability to structure pitches.
  • Has experience in implementing event/organizational checklists, including working with vendors, and ability to develop project timelines.
  • Must be a fast learner and motivated for success and growth of self, team and accounts.
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