I’m Worth

Developed and executed for Gilead Sciences, the I’m Worth… campaign aims to address the stigma that many people with hepatitis C face, encouraging and empowering people living with the virus to access care in a timely manner no matter how or when they were infected. The campaign, which is coming into its second year, centres on mobilizing patients living with hepatitis C to feel worth the best care, bringing patient groups together to help amplify the patient voice and raising awareness of hepatitis C and the chance for cure in the public via media outreach and digital channels.